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Pricing, Marketing, Great Product, and Acquisition
First, the product is worth more than what youÃ¢â‚¬â„¢re charging.
Wither itÃ¢â‚¬â„¢s because you think youÃ¢â‚¬â„¢re late to release (relative to the other pay for beta product) and trying to pick up market share. Or, maybe this is just the introduction period to your product; than thank you. However, this is a superior product.
If this is as good or better than the Microsoft release of DE you need to price this accordingly. I think you could easily get the $40 and then bundle a discount for your other products or create a package. Honestly, the DE was the only reason I initial bought WHS v1 and the only reason I bought WHS 2011 was because of the third party picking up MicrosoftÃ¢â‚¬â„¢s inadequate support of the product.
Anyway, you need to price accordingly, like you are going to be acquired. If that day comes, donÃ¢â‚¬â„¢t allow yourself to be low balled on a product like this, a huge chuck of change and some royalties for your code. Doing what Microsoft couldnÃ¢â‚¬â„¢t is worth a $hit load.
Best of luck to you and yours,